Advertising Strategies Often Irritate Shoppers

Summary


My car keys were becoming too bulky. So I closely examined them and, lo and behold, I noticed dozens of shopper's discount cards from various stores all bound to my key chain.

I struggle with my identity of being a "loyal shopper" at these competing stores. It often becomes blurry on where I will save more money, anyway. So, with milk, bread, shampoo, baby food and other groceries in hand, I usually return home with a "you saved" discount on my register receipt for $2.12.

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Extract


Advertising Strategies Often Irritate Shoppers

If I forget my club card at home, I feel like I am labeled a "disloyal" customer and have to cough up the extra $2.12 unless I make ...

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