Summary
Sharp business people have a knack for knowing where the crowd is going. They stay informed, listen for subtle signals, and move to profit from their knowledge. Whether it's a neighborhood pizza shop or a multinational corporation, knowing where the customers are headed is priceless.
Today, these business people have a powerful tool called social networking. They are using it to not only listen to their customers, but to start conversations with them, conversations about new products, special deals and desires. This instantaneous back-and- forth with customers was unimaginable not long ago. Now, it is a must-have gadget in the tool belt.See the full content of this document
Extract
Knowing Where the Crowd Is Going
But what exactly is it?
Social networking on the Internet refers to groups of people linked thr...See the full content of this document
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